Ford Automobile's "Rear-view" Message

Wow. One look at this Ford ad and I get it! Fantastic messaging. I hope soon every automobile company will employ this feature on their cars. It will help reduce the number of deaths caused by accidentally backing a vehicle over an innocent kid playing by the driveway.

Copy:

Ford Expedition Wth Rear View Camera.

*Image aggregated from WPP and is copyright by ad agency JWT.